Description
Above is a simple advertisement that includes Heidi Klum, a well known top model in both Germany and the U.S. The advertisement was found in Douglas, a store that sells perfumes and beauty supplies in the Alexa mall in Berlin. The simplicity of it is an example of how her beauty is easily used in Germany. Here is an American ad for the “Got Milk” campaign. The advert exploits the fact that Heidi is from Germany and creates an advertisement that plays into that factor.
Above is a simple advertisement that includes Heidi Klum, a well known top model in both Germany and the U.S. The advertisement was found in Douglas, a store that sells perfumes and beauty supplies in the Alexa mall in Berlin. The simplicity of it is an example of how her beauty is easily used in Germany. Here is an American ad for the “Got Milk” campaign. The advert exploits the fact that Heidi is from Germany and creates an advertisement that plays into that factor.
Analysis
Heidi Klum is one of the most beautiful people on earth; of course that’s only my perspective. But seeing as though she is a top model for her beauty, I am slightly positive many Americans believe this as well, and Germans. It is for this reason that she is successful in her industry in both the U.S. and Germany. She is now seen in America as a fashion guru as well for her work on Project Runway. According to http://www.imdb.com/, Heidi Klum was born in a small city in Germany. Her modeling career began when she submitted photos to a German magazine for a competition and won. After success in Germany, she moved to the states in order to become a top model, gaining a contract for Victoria’s Secret.
This is a perfect example of globalization dating back to 1998. As previously mentioned in former blogs, I believe technology has played an important role in inducing globalization, however, I also believe the idea of migration contributes. Heidi could have lived happily and with wealth in Germany, but her moving to the states only increased her fame. She also became recognizable to more than one culture. She is in herself a brand that can be used to target diverse audiences.
As shown in the “Got Milk” ad above Heidi in a Dirndel is an example of how stereotypes are formed. While Berlin residences no longer wear these garments on a regular basis, Heidi in one of them gives America a stereotypical view of Germany. There is no need for her to be in this outfit for a milk commercial. I do understand that they are trying to portray someone with a cow which symbolizes milk, but I don’t believe it’s necessary to put her in a Dirndel. Does she want to be seen as a stereotypical German or someone who is global and worldly? Currently she is doing a good job of having a strong presence in both Germany and the U.S. and globalizing the idea of beauty as she is seen as beautiful in both countries.
Now, Heidi Klum is someone that definitely plays into the ethos category of persuasion in both the U.S. and in Germany. By asking around it is clear that she holds credibility by the students of IMK in Germany and most in America would say she is a credible source as well. But now I ask for what products. In the above pictures, she is already shown to be used in a Got Milk advert as well as a beauty line. Another example of her credibility would be in the Volkswagon commercials. See as VW is a German brand, again she is being used for her role as a German in the states. She is also used for Project Runway in the states, but as the host for America’s Next Top Model in Germany.
Heidi is a natural beauty in both the U.S. and in Germany. While I would normally believe that beauty would be seen differently in each country, she is a prime example of a universal beauty.
Heidi Klum is one of the most beautiful people on earth; of course that’s only my perspective. But seeing as though she is a top model for her beauty, I am slightly positive many Americans believe this as well, and Germans. It is for this reason that she is successful in her industry in both the U.S. and Germany. She is now seen in America as a fashion guru as well for her work on Project Runway. According to http://www.imdb.com/, Heidi Klum was born in a small city in Germany. Her modeling career began when she submitted photos to a German magazine for a competition and won. After success in Germany, she moved to the states in order to become a top model, gaining a contract for Victoria’s Secret.
This is a perfect example of globalization dating back to 1998. As previously mentioned in former blogs, I believe technology has played an important role in inducing globalization, however, I also believe the idea of migration contributes. Heidi could have lived happily and with wealth in Germany, but her moving to the states only increased her fame. She also became recognizable to more than one culture. She is in herself a brand that can be used to target diverse audiences.
As shown in the “Got Milk” ad above Heidi in a Dirndel is an example of how stereotypes are formed. While Berlin residences no longer wear these garments on a regular basis, Heidi in one of them gives America a stereotypical view of Germany. There is no need for her to be in this outfit for a milk commercial. I do understand that they are trying to portray someone with a cow which symbolizes milk, but I don’t believe it’s necessary to put her in a Dirndel. Does she want to be seen as a stereotypical German or someone who is global and worldly? Currently she is doing a good job of having a strong presence in both Germany and the U.S. and globalizing the idea of beauty as she is seen as beautiful in both countries.
Now, Heidi Klum is someone that definitely plays into the ethos category of persuasion in both the U.S. and in Germany. By asking around it is clear that she holds credibility by the students of IMK in Germany and most in America would say she is a credible source as well. But now I ask for what products. In the above pictures, she is already shown to be used in a Got Milk advert as well as a beauty line. Another example of her credibility would be in the Volkswagon commercials. See as VW is a German brand, again she is being used for her role as a German in the states. She is also used for Project Runway in the states, but as the host for America’s Next Top Model in Germany.
Heidi is a natural beauty in both the U.S. and in Germany. While I would normally believe that beauty would be seen differently in each country, she is a prime example of a universal beauty.
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